This policy refers to the cookies and web pages operated by ARTERA SRL.
1. What is a cookie?
The cookie is a small file, made up of letters and numbers, that will be stored on the computer, mobile terminal, or other devices of a user accessing the Internet. The cookie is installed through a request issued by a web server to a browser (e.g., Internet Explorer, Chrome) and is completely "passive." (nu contine programe software, virusi sau spyware si nu poate accesa informatiile de pe hard disk-ul utilizatorului).
2. What are cookies used for?
These files enable the recognition of the user's terminal and the presentation of content in a relevant manner, tailored to the user's preferences. Cookies ensure users have a pleasant browsing experience and support our efforts to provide comfortable services to users: e.g.: – preferences regarding online privacy, the shopping cart, or relevant advertising. They are also used to prepare anonymous aggregated statistics that help us understand how a user benefits from our web pages, allowing us to improve their structure and content, excluding the user's personal identification.
3. What cookies do we use?
We use two types of cookies: session and persistent. Session-specific files are temporary files that remain on the user's terminal until the session ends or the application is closed. (browser-ului web). The fixed ones stay on the user's terminal for as long as the cookie parameters specify or until the user manually deletes them.
4. How are cookies used by the website?
A visit to this site may place cookies for the purposes of:
Site performance cookies
Visitor analysis cookies
Registration cookies
Advertising cookies
Advertising provider cookies
5. DO COOKIES CONTAIN PERSONAL DATA?
Cookies themselves do not request personal information to be used and, in most cases, do not personally identify Internet users. Personal data collected through the use of cookies can only be collected to facilitate certain functionalities for the user. Such data is encrypted in a way that makes unauthorized access to it impossible.
6. DELETING COOKIES
In general, a web browser's application defaults to allowing the device to save cookies. These settings can be changed so that the automatic management of cookies is blocked by the web browser or the user is informed every time cookies are sent to their terminal. Detailed information about the possibilities and methods of managing cookies can be found in the settings area of the application. (browser-ului web). Limiting the use of cookies may affect certain functionalities of the web page.
7. WHY ARE COOKIES IMPORTANT FOR THE INTERNET?
Cookies are the central point of the efficient functioning of the Internet, helping to generate a friendly browsing experience tailored to the preferences and interests of each user. Refusing or disabling cookies can make some websites impossible to use.
Refusing or disabling cookies does not mean that you will no longer receive online advertising; it just means that it will no longer be able to take into account your preferences and interests, highlighted by your browsing behavior.Examples of important uses of cookies (which do not require user authentication through an account):
Content and services tailored to user preferences: categories of products and services.
Offers tailored to user interests—password retention.
Retention of child protection filters regarding Internet content (options like family mode or safe search).
Limiting ad frequency: limiting the number of times an ad is displayed to a specific user on a site.
Providing more relevant advertising for the user.
Measurement, optimisation, and analytics features—such as confirming a certain level of traffic on a website, what type of content is viewed, and how a user arrives at a website (ex: through search engines, directly, from other websites, etc.). Websites conduct these usage analyses to improve the sites for the benefit of users.